client: ad agency for a parts manufacturer
custom web application
summary: Recruited by an ad agency, Careytech developed a web application that manages and launches promotional campaigns by a manufacturer of auto parts. The manufacturer creates discount and rebate campaigns through its website. Hundreds of stores that sell its products are notified of the upcoming campaign with details and a sample promo email. Each store can opt in or out of participation. When the campaign is launched, all subscribers of participating stores are notified with the promotional email (personalized with the subscriber's and store's information). Integrated with the Joomla CMS and tying in to a professional email service, the manufacturer can monitor email statistics of each campaign.