client: AVA Hifi
summary: The client customizes high-end home sound systems for professionals. They came to us with a do-it-yourself site. Careytech proposed a professionally built site. We migrated their cut-and-paste product listings to an ecommerce cateloging system. We extracted their many years of content and ported it into a new CMS. We assesed this content and developed a new information architecture and menuing structure. The owner wanted to retain some minimalism and visual elements of the old site, and we worked together to find the right mix of graphics. Of course, they now have a responsive (mobile) site. Once staff started using this new system, they wondered why they waited so long.